Questionable Advertising and Race in America

There's an ad from a major pharmaceutical company in the latest issue of Newsweek. The ad begins, "Recently the FDA ordered three medicines from 'Canada.' When they arrived one thing was clear. They weren't from Canada." Below this text is a diagram showing what happened.

First, "After receiving a spam e-mail from a Web site offering to sell cheaper 'generic' drugs from Canada, the FDA ordered Ambien, Lipitor and Viagra." The diagram goes through four more steps before concluding, "The FDA tested the products and found significant quality problems. The fake Ambien had too much medicine. The fake Lipitor and Viagra had too little medicine and had too many impurities." At the bottom of this ad is the following text: "Where did all these medicines really come from? And what exactly is in them? Getting medicines from 'Canada' isn't the answer. But it does raise a lot of questions."

Like did this major pharmaceutical company really think this ad would work?

First of all, I would hope most people today are aware of the perils of responding to unsolicited e-mail. I would hope anyone seeking cheaper medication from Canada would be a savvy enough consumer to know, like anyone who shops online, that you should be wary of what you find on the Internet.

What irritates me is how this major pharmaceutical company can't make a substantiated case against buying medication from Canada. Because the fact is, pharmacies in Canada receive their supplies from America. Same exact thing that we get here, except we pay more for it. So this major pharmaceutical company resorts to scare tactics, and it doesn't even do it very well. What about the senior citizens on fixed incomes who travel into Canada and buy their medication at an actual, brick-and-mortar pharmacy? Can this major pharmaceutical company convince them that they're buying fraudulent medication?

On another topic, I ran into a former co-worker of mine, Sudhir, who's headed to India at the end of this semester to do dissertation. He talked about how he's really looking forward to it because he's just so sick of being here at this point. We got to talking about race, and he said how, since he came to America a few years ago, he's assimilated himself into the culture. Almost all his friends are white hipsters from Brooklyn, and he finds that sort of odd, how, being in New York City, almost all his friends would be white.

I told him how on Saturday, I suddenly found myself in a group of seven Asians (friends of friends of friends joining up), and I became very uncomfortable. Several of my closest friends are Asian, but I have a few who are not and have typically not had a circle of friends that was completely one race or another.

Sudhir made the observation that everything in America has a racial bent, which made me wonder whether or not I intentionally avoid being in an all-Asian group for fear of looking unassimilated, looking like an outsider in a majority white population.

My thoughts tied in nicely with a segment on The Leonard Lopate Show today, an interview with Adam Mansbach, author of Angry Black White Boy. I particularly liked this experience Mansbach related to illustrate the arbitrariness of race:

I was looking for an apartment in Brooklyn. And I was calling all these brokers, and I got a call back from this British woman. And she was telling me about an apartment in Bed-Stuy. And I said, well, you know, I'm looking in Fort Greene, Bed-Stuy is a little boondocks (?) for me, but thank you. And she says, No, no, no, really, you should check it out. Bed-Stuy's changing, it's very safe, a lot of white people are moving there. And I'm like, okay, I don't want to have this conversation. I don't want to be that guy.

So I say, well you know what, I don't really like white people. And there's a pause, she doesn't know what to say to me, and then she says to me, Sir, I didn't mean to offend you. I can tell from your voice you're obviously African-American. And I say, no, you've got me all wrong -- I'm white! ...

There's further silence. And she says, And you don't want to live around white people? And I say, no, it's like I said, they've got a real sense of entitlement, they're real complacent, no offense. And she says, Well I'm not offended, I'm black. And because of that British accent and my own messed up system of racial identification, this had never occurred to me. So all we could do was laugh. I mean, there are these ways that race is constantly a factor that we don't quite know how to understand or talk about.

Filed in: Media Culture Politics